Author: Kerra Conroy

Amazon Marketing Agency

What Is The Amazon DTC Plan? 

What is the Amazon DTC plan?. Amazon over the years has grown to conquer the e-commerce industry. Since the pandemic they have proven how they can successfully cater to high demand and ever-growing customer demand.  Amazon are now changing the game again with “Buy with Prime”. This new process is said to affect the payment gateway and fulfilment methods.…
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Amazon’s New A/B Testing Features 

In the ever changing world of Amazon they continue to roll out new tools like A/B Testing to help you manage and optimize your content more efficiently.  On September 15th Amazon announced at the Accelerate event that you can now use new A/B Testing features. You can now update your product listings with existing and trial…
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What’s Click-Through Rate?

What’s click-through rate? When a user clicks an ad that takes them to the product page this generates an impression. The click-through rate is the percentage of impressions received from the advert. This means if 10 ads receive 5 clicks/impressions then your click through rate (CTR) is 50%. Even with the Q2 2020 growth spike…
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What Does ACOS Mean?

ACOS is the advertising cost of sale, the percentage of revenue generated by Sponsored Products ads that’s spent on advertising. This method helps work out the profitability of an ad campaign. Ad spend and ad revenue is the formula used to give me my ACOS. UK, US and CA all saw low year-over-year increases in…
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What Does Average Order Value Mean?

The mean of purchases made from the advertiser after clicking on a sponsored ad is called the average order value. Product price, Customers buying multiple products, or another product from the same advertiser can differ the results. Ad value + the number of orders gives me the formula for my AOV. In the US over…
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How many categories does Amazon have? 

Amazon has many categories and subcategories, so category-level analysis is essential for understanding the true nature of your competition. Providing you have a broad database to pinpoint what category you should be in, data points like marketplace, type and timeframe will help you draw to a conclusion. Amazon has several hierarchical levels to their category…
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What’s click-through rate? 

What’s click-through rate? When a user clicks an ad that takes them to the product detail page this generates an impression. The click-through rate is the percentage of impressions received from the advert. This means if 10 ads receive 5 clicks/impressions then your click-through rate (CTR) is 50%. Even with the Q2 2020 growth spike…
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What’s cost per click?

When it comes to advertising and marketing there are some aspects that need explaining like “What’s the cost per click?” well let us explain. Cost per click often shortened to CPC is when a user clicks on an advertiser’s Sponsored Products ad it generates a cost for the click to the advertiser. Different marketplaces use…
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Important Dates for Amazon FBA Sellers 2022 

October means for Amazon FBA sellers, it’s the time to look towards the important dates for the Christmas shopping season. So you must stay one step ahead and plan your Q4 strategy, your success depends on it.   There is a lot going on in the fourth quarter which runs from October through to the end of December.…
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Amazon plans 2nd Prime Day 

Amazon is looking to replicate its Prime Day 2022 Success and it doesn’t come as a surprise since the results have come out. Amazon is estimated to of made $12.09B globally during the event. It’s considered the biggest in the e-comm giant’s history being up 8.1% from 2021. Household items, consumer electronics, and health and…
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